My career started on a stage and somehow also in a lot of strangers' bathrooms. I was auditioning in New York, managing short-term rentals to survive, and quietly cataloguing every single thing that didn't work. The checkout flows. The shelves. The light switches in the wrong place. I couldn't fix any of it. I just kept a list.

Then my wife and I bought a Victorian Inn in Woodstock and fixed all of it at once. Built the brand, the website, the guest app, the events, the merch. Grew it to 17K followers with zero ad spend. Sold it for 3x our investment. Then started the next thing.

That's mostly what I do. My wife and I run a brand strategy and creative direction studio together, working across hospitality, restaurant tech, spirits, fashion, and a few categories that don't have a clean name yet. Lately the work looks less like logos and more like the machinery under them: content systems, internal tooling, the live dashboards and infrastructure that have to keep running after the deck is closed. I also work with growth-stage companies on positioning and the parts of a brand that have to scale without someone babysitting them. The through line never changes: does this actually work for the person using it?

For a long time my only formal training was acting, which taught me more about people than any design class could. I came to visual design the long way around, and I think that's the whole advantage. I finished my B.A. in Graphic Design at SCAD in 2026, and I'm completing my M.A. there now in Graphic Design and Visual Experience